How it works
Every day, our AI scans the news, trends, and cultural moments to create one original t-shirt design. It goes live at noon. 24 hours later, it's retired forever.
AI creates
Each morning, our AI pipeline scans the day's news and cultural moments, then generates a unique design.
You decide
The design goes live. You have 24 hours to grab it. Pick your size and color, and check out.
We print
Your shirt is printed on premium Comfort Colors 1717 garment-dyed heavyweight cotton and shipped to your door.
It's gone
After 24 hours, the design is retired. No reprints, no restocks. If you got it, you're one of a kind.
The shirt
We print on Comfort Colors 1717 — a garment-dyed, heavyweight (6.1 oz) cotton tee. It's the soft, broken-in feel of a vintage shirt, right out of the box. No stiff, scratchy nonsense.
The AI
Designs are generated by a multi-model AI pipeline. The concept comes from scanning real-time news and trends. The artwork is created by Flux, a state-of-the-art image generation model. No human touches the design — what the AI makes is what you get.
Questions?
Email us at hello@fractaloutlook.com. We read everything.